Image and perception (or, why we shouldn't apologise for our profession)
I swear I'll get around to writing a post about the BIALL conference (no, really, I promise!), but other things have cropped up, and have led me in other directions. And one of the issues that I've been thinking about a lot lately, particularly on the back of the conference, has been that of the public perception of librarians.
Now I know that everyone likes to talk about this a lot, with the 'oh, but no one understands us and everyone thinks we're just glasses-wearing, shushing, school-marms in tweed'. Which, arguably, is still the public perception to an extent. (Oh the joys of telling people that you're enrolling to do your masters in librarianship! The rolled eyes! the confused glances! the requests for private shushing sessions in the stacks! Laugh a minute, I can tell you) But there's another issue in this whole image malarky that really irks me. And that's that only public librarians exist. In the public eye there is only one way to be a librarian, and that is in a public library. Well, maybe university librarians at a pinch, but only the one's that sit on the reference desk, not any of the ones that work behind the scenes. And public librarians, well, I don't think they represent the profession as a whole. They do a good and valuable and important job, and one that I wouldn't do for love nor money, but they only represent one facet of a profession that has so many different aspects.
I'm curious to watch Hollywood Librarian when it gets a more general release, but I am kinda disappointed that (as far as I can tell) the only side of the industry that's being represented are public librarians. Which is not to say that public librarians aren't important, nor that it's not a good place to start changing public perceptions (where better to start than with what people already know). But just that it's a bit frustrating to realise that it'll be a long time coming before there's any sort of public recognition of the work that the many kinds of special librarians do. Corporate librarians and medical librarians and one person librarians and legal librarians and all of those myriad information professional jobs that don't come with the word 'librarian' tacked onto the end. I can't help but think that it's terribly important to not just modernise our image, but to broaden it (I didn't even know that special librarians of any kind existed until I started my masters). How are we meant to meet changing needs, and tackle emerging problems, in all disciplines and areas, when all people see us capable of is running an (admittedly very modern and progressive) public library service?
I think that changing the perception of librarians and information professionals in any way can only be a good thing (hey, it might even help get us higher wages one day!), but I think changing the perceptions of the whole of the profession can only be a good thing as well. And I think that it has to come from within. I hate that when we introduce ourselves to people (and I know we mostly do this - I frequently do, and then kick myself later) we sort of cringe and say, terribly apologetically, 'Oh, i'm a law librarian'. You can almost hear the tacit 'sorry' tacked onto the end. As if that's not a good enough response! (hey, we could be introducing ourselves as a lawyer! far more cringe-worthy I'm sure). We have all this rhetoric about being proud of what we do, and standing up for the profession, and we talk the talk amongst ourselves, but put us in front of an outsider and we apologise for ourselves every time we discuss it. And this has a knock-on effect in everything we do (you think a managing partner is going to pay attention to your department if you can't even believe in yourself? I don't think so). There is such a broad scope of information professional roles out there, and I'd like to see librarians (information professionals!) not just embracing them, but advertising them. Promoting ourselves and our skills. Letting people know that we exist, that we do a highly skilled and kick-arse job, and that they should know about us!
Now, I'm not proposing any answers here, as I don't have any to give. I don't know what to do about it. What do you all think? How do you represent the profession? Do you cringe and apologise? What do you think we should be doing to try and broaden the perceived definition of librarian?